GO ON DAY AT BRONCO STADIUM
The Go On Campaign's outreach effort at Bronco Stadium yielded high visibility and a quantifiable jump in Go On Pledges accepted by iPad via teen Go On Ambassadors. Visitors to the Go On Booth could get educated on options for education and training after high school, hear from the revered Coach Pete, pick up an Own Your Destiny wristband, sample a Destiny Donut, and enter to win a custom Future Cruiser bike. Our teen ambassadors represented the Go On Campaign in BSU's Homecoming Parade with OWN YOUR DESTINY and TAKE THE PLEDGE banners. 22 volunteers, 400 photo booth visits, 3,000 booth visitors, 12,500 Broncos Own Your Destiny DVD's given to the crowd.                          

ID21 AWARDS SHOW

A televised Oscars-style awards show staged live at the historic Egyptian Theatre, honoring six Idaho non-profits statewide for their leading edge ideas for learning in the 21st Century. Included a VIP Grand Prize Winners Reception at a local chandelier factory. Sponsored by the J.A. and Kathryn Albertson Foundation

THE ED SESSIONS
A world-class speakers series with live televised citizens forums seeking to spur an informed belief in new possibilities for education in Idaho. Sponsored by the J.A. and Kathryn Albertson Foundation, community partners included the Treasure Valley YMCA, Lee Pesky Learning Center, Junior Achievement, Idaho Community Foundation, The Cabin, and IBCEE. Media Partner KTVB. Lectures aired statewide on IPTV, KTVB, KREM, KTFT and KIFI.

Sir Ken Robinson: Bring On the Learning Revolution
Robinson urged schools, colleges and parents to rethink our basic assumptions about intelligence and achievement, and argues for revolutionary
changes in how we prepare students for the 21st Century. 

GO ON PROM
The ‘Go On Prom’ is an annual surprise reward offered to the high school who created the best 'Go On' Culture in the state. The purpose? To celebrate student achievement and create public awareness of high schools’ critical role in preparing students to Go On for college or more training after graduation. 
We conceived, planned and produced The Go On Prom as a creative dress, high-energy youth event with surprise celebrity appearances, a DJ live remote, high value giveaways and more. The 2012 winner was Middleton High School, whose never-say-die principal and staff fearlessly led their Vikings to victory on the dance floor. The grand prize for best dressed went to a gentleman who who had constructed his entire formal suit and top hat from duct tape. The second prize went to a cheerful lass dressed as a proud peacock. We saw the words 'Go On' painted on cheeks and ankles. We saw kids in college regalia that revealed where they are headed next. Middleton High students were fantastic party guests who represented their school and community unbelievably well.  800 teens, 450 balloons, 300 concert tickets, 200 glowing Ring Pop's, 150 light-up teeth, 42 bowling lanes, 30 volunteers, 20 busses, 4 college football players, and a hit radio station. Sponsored by the J.A. and Kathryn Albertson Foundation

ID21 WINNERS RECEPTION
The J.A. and Kathryn Albertson Foundation hosted a VIP Grand Prize Winners reception to offer the year's most innovative educators and non-profits a valuable (and rare) forum to celebrate their achievements and network with peers around the state. Fantastic food and wine? Check. Locally designed chandeliers? Check. Guest appearance by a robot? Check. We loved this event. In association with Meeting Systems. 

ADVERTISING INDUSTRY ROCKIE AWARDS 
Each year Idaho's advertising industry celebrates the best of the best. We love winning awards for our clients and supporting local colleagues, but the biggest draw for us is bringing in the stylists and stepping out on the town. Hair and makeup by Deco.

HIGH-END PHOTO BOOTH
A catered pre-party for the local advertising awards show. Each guest walked away with a fine art polaroid portrait by the acclaimed Deborah Hardee.