POPULAS FURNITURE
This Northwest-based maker of high-end ergonomic furniture brings a universal approach to fit the full spectrum of humanity. To stand out in this mature category within a highly competitive industry, the company sought to create a new brand that is truly "of the people" and exudes Made in the USA quality. With its relaunch under the brand POPULAS Furniture, its high-quality adjustable product line got a fresh modern take that appeals to the next generation of purchasing agents in Education, Healthcare, the Military and the private sector. Its new tagline? Ergonomic for the people. 

With Sovrn Creative and Todd Meier Photography

I-WAY: IDAHO DEPARTMENT OF TRANSPORTATION
The Idaho Department of Transportation sought to brand a revolutionary new way of connecting its citizens to every destination in Idaho, rural and urban. House of Davis named, branded and developed the tagline and messaging architecture for this ground-breaking statewide initiative. First we led a group of statewide stakeholders through an intensive collaboration across the miles with "Camp Mobility." This wide and deep style of input-gathering paid off: the name and brand vision were unanimously ratified and the new brand was successfully launched statewide. 
In partnership with Red Sky Public Relations and CarewCo

OWN YOUR DESTINY: GO ON
After the Go On Campaign for postsecondary education established wide awareness of its message "High School is Not Enough," it was time for a new rallying cry. Our headline OWN YOUR DESTINY provides the ideal platform to inform students of every age and phase of life of the options available for training and education after high school, and the many rewards associated with taking control. Plus, it looks cool on a T-shirt.

HOTEL 43

It's not often that a new downtown hotel launches in the city of Boise, on the 43rd parallel in the 43rd state. When given the opportunity to write its inaugural ad campaign, by a client bold enough throw down the tagline "Be inspired," one could not resist conjuring a cast of characters that would inspire locals to head down to the hotel just to see who's in the house. Branding by Oliver Russell

KRISTIN ARMSTRONG CYCLING ACADEMY WEBSITE
Gold medalist Kristin Armstrong required a brand message as intense and inspiring as she is. We stepped up and offered Kristin the words she needed to see her signature cycling academy take flight. In partnership with CarewCo

THE 'GO ON' PLEDGE 

The objective of the technology-driven Go On Pledge is to secure a personal and lasting commitment to education and training after high school from the youth of Idaho. Promoted in schools and through a statewide public awareness campaign, the ‘Go On’ Pledge website allows students to unlock badges for completing important college-readiness tasks, such as taking the SAT, making a campus visit or applying for financial aid. Students can interact via text messaging, a computer, a smartphone, or a tablet. We added an embeddable counter that schools, media outlets, and community partners can easily add to their own website to keep a realtime statewide tally. In association with Sovrn Creative